Greater Good x Jaime Zobel

Saving Mother Earth one shirt at a time, Greater Good Apparel recently collaborated with Ayala Corporation’s chairman Jaime Zobel for its latest design collection, which aims to bring Haribon Foundation’s Road to 2020 closer to humanity. This will spearhead Greater Good's new initiative— the One for One, wherein every purchase of an item from this collection is able to adopt three seedlings to be planted in endangered forest regions all over the Philippines. Michael and Christian Concepcion, Greater Good owners, will be launching the collection this December 2 at Greenbelt 5 (they're setting a pop up store all weekend long) and the collection will be out in Greater Good stores at SM Mall of Asia and SM North Edsa. Help the environment and buy a shirt! BMS. 

Photographed by Cholo Dela Vega         Art Direction by Raymond Gutierrez

Makeup by Bianca Valerio                Styling by Carlos Concepcion

Produced by Mike Concepcion

It's Never Too Late

My first ever video to upload here in my blog: Our Greater Good x Stylebreak video: "Young Folk, Silly Folk"

Items are available in:

Stylebreak:
(Trinoma Crossings, Rockwell Ruth and Ester, Shangri-la mall Luca, Unit 8M Parkview Tower 2 Eastwood City, Libis)

Greater Good:
Ground floor Mall of Asia

Let's Wake Up

 

Wake up folks! Greater Good set up a benefit gig set to help out the children of Smokey Mountain 2, and raise awareness to fight against a problem that’s been going on for too long. It’s time we Wake Up and see that we can use music to make a change towards the greater good.

Tickets are P150.00 and 100% of the money goes straight to the benefit. Let's help out, attend, and have fun. See you there!

Launch of Young Folk, Silly Folk

 our muses (L-R): Danita Paner, Pauline Prieto, Sam Humphries, Sam Sadwhani, Lauren Young

 Magalona sister

 photo by Carlos Concepcion

Photo by Carlos Concepcion

 bloggers + Sam

Photo by Carlos Concepcion

 they look up while we go down

 Stylebreak and Greater Good owners

 my boys

Photo by David Guison

(Stylebreak dress, Martin Bautista skirt, F&H Andre Chang platforms)

BTS of Young Folk, Silly Folk

 make up artist Joyce Platon sets up inside the Greater Good store

 Cholo getting every detail shots

Greater Good x Stylebreak: Young Folk, Silly Folk

NOW AVAILABLE ONLINE.

Thanks to:

Model: Pauline Prieto

Make up: Joyce Platon

Hair: Dave Grona

Photography: Cholo Dela Vega and Lesly Choa

Videographer: Marco Limjap and Sarie Cruz

and of course to Mike Concepcion. xx

Young Folk, Silly Folk

 

Graphics and Layout: Carina Santos
Photography: Cholo De La Vega

Make up: Joyce Platon

Hair: Dave Groban

Model: Pauline Prieto

 

02.16.11. Borough. 9pm.

BMS.

A Greater Good x Stylebreak Launch Party

"YOUNG FOLK, SILLY FOLK," Greater Good’s new collection in collaboration with StyleBreak, is speaking volumes about the need for changes in the environment and animal rights. Mimicking prints and patterns found in animals and nature, fashion is used to increase awareness and pave the way for great changes for these causes. Fashion’s voice is loud and booming, and the call of the wild needs to be heard

February 16, 9:00PM. 

See you there folks!

Get Ready

A quick glimpse of "Young Folk, Silly Folk." A Greater Good x Stylebreak collaboration.

Will be posting the invitation this week.

Watch out.

New Project in the Making

(Stylebreak sheer top, vintage top, Pink Manila floral shorts, Jeffrey Campbell shoes)

Last Saturday, Mike Concepcion and I shot our first collaboration- Greater Good x Stylebreak. We're both very excited to showcase it next month. The theme of my outfit here is actually a teaser of our next collection. Stick around. 

Also, have you noticed my shorter and darker hair? Everyone keeps complimenting it and I'd like to thank the salon behind it: Azta in katipunan. xx

Collab in the Making

 (Prada sunglasses, Zara dress, Chanel bag, Jimmy Choo shoes)

I know, it's not the usual me to wear touches of brown, but I'm actually getting the hang of it. I had a lot of meetings yesterday so I wanted to look more mature- so I borrowed my mom's loose (and comfy) dress. I had my first 5:30pm meeting in the fort piazza and it was windy like hell- I felt like I was Marilyn Monroe trying to keep my skirt in place.

 7:30pm (and my last) meeting was with Mike Concepcion. Everything is planned for our Stylebreak x Greater Good collaboration. I'm so excited!! Watch out guys. BMS.

Greater Good + Gawad Kalinga

 

With the Co-owner of Greater Good, Michael Concepcion. Cute huh?

(Greater Good shirt, Zara TRF shorts, H&M boots)

Greater Good, a clothing brand that I totally love, tied up with Bayan Anihan/ Gawad Kalinga Farm Build. We all spent the day at Tiaong Quezon (a 2-3 hour drive from where we all live) to help in the building of a farm for children. When we arrived, they were all excited to see us- really warms the heart. Michael Concepcion, a co-owner of Greater Good, did a fantastic job. Not only were we able to help them, but we all had a great time in the process. There was dancing, playing and laughing all throughout the day. 

I really loved how soft and comfy the shirt was while we were working hard under the scorching sun. The design of course is no doubt wonderful. Congratulations Mike!